How CPG Brands Should Be Preparing for The Holidays 2023

Some moments sincerely matter when it comes to the search for CPG holiday insights.

The stakes are high during the holidays, so missing the mark is leaving money on the table. The promotions are meant to get products off the shelves by keeping laser-focused on the push for specific products with discounts.

Planning around specific promotions and mapping a clear creative direction creates a strong “north star” that acts as the signpost to strategy for all holiday promotions to follow during the holiday push. 

Historical data drives everything, and top sellers repeat wins by championing historical information. If you sell cookies, and chocolate chip mint is the big Christmas flavor, there’s no reason why peanut butter cookies should be in the conversation. 

Wait till spring to see if there’s a possible audience for the new cookies, not when every dollar counts toward future budgets. 

The holidays are not the time to experiment with new strategies or test new products; instead, it’s the time of the year to focus on what works and how to do more of that all the time. Past wins should drive how sales are planned and executed for maximum selling.